Mirabella

The Art of Concealment

Makeup Artist Experts Linda Seidel is even more of a renegade. She has come up with Natural Cover, a foundation and concealer all in one, that is matched to the skin tone and applied allover the face. ‘I like the undereye area to look the same color as the rest of the face. An incorrect lighter shade makes bags look puffier and dark circles look gray.’

I’m getting married and plan to do my own makeup. Linda Seidel, creator of Natural Cover foundation/ concealer, recommends starting with a long-lasting waterproof foundation. Match the shade to your neck and blend it well below your jaw line. Finish with pressed or loose powder and you’ll have the perfect canvas for the rest of your makeup.

Quick Concealing Tips. The right concealer can hide almost any flaw. One general rule: Match your skin tone as closely as possible. A shade that’s too light will draw attention to the area you’re trying to cover. Corrective makeup artist Linda Seidel, who chooses the formulation she uses as carefully as the color, gives us some face-saving tips for masking the top three problems: Undereye Circles, Blemishes, and Sun Damage.

Beauty Answers. Those choosing to bypass surgery can still go barelegged, thanks to camouflaging makeup. Linda Seidel boasts that she can match any skin tone with her Natural Cover. ‘The idea is not to cover the whole leg but to have a good enough color match to mask just the problem area. Imperfections like spider veins can be devastating to women, even if they’re small. We tend to fixate on flaws.’

Ethnic Cosmetics. Is This the Era of Understanding or Greater Confusion? Linda Seidel had the great and good fortune of working with models who openly complained about the way their makeup did not always look flattering due to poor color selection and formulation. She took this information and went into the lab to develop (END FIRST FILE)
Whether you have dark undereye circles or a birthmark, Natural Cover allows you to create that flawless complexion you’ve always desired. A revolutionary foundation/concealer all in one, Natural Cover’s opaque formula conceals all types of skin discolorations with ease while perfectly matching your skin tone. It’s completely waterproof and one application in the morning lasts all day. Equally important, Natural Cover looks and feels so natural. it performs like a second skin.

A New Generation Of Foundations, Powders And Concealers. Applied properly, it camouflages everything from blemishes to birthmarks, broken capillaries to sallow skin. Still, it’s hard to cover a blemish and have it stay hidden all day, says makeup artist Linda Seidel, who says her Natural Cover concealer stays on until you take it off. ‘I received a letter from a customer who got chicken pox three days before her wedding. Her bridesmaid gave her Natural Cover, and she went through with the ceremony — you couldn’t see anything wrong.’

Your Most Embarrassing Beauty Problems Solved. Vanishing Acts For Varicose Veins … If you have only a few visible veins, all you need to make them ‘disappear’ is a waterproof concealer in a shade that perfectly matches your skin tone, says Linda Seidel, a Baltimore makeup artist and creator of Natural Cover Cosmetics. For best results, apply the concealer with a dry makeup sponge, then set with powder.